Work
~$2M
paid social budget managed
6
platforms, always-on
2019
highest brand awareness since
CAMPAIGN
National Brand Campaign
COMPANY
REI Co-op
ROLE
Paid Media Specialist
PLATFORMS
Meta, TikTok, Snapchat, Pinterest, Reddit, Twitter/X
- Helped elevate overall REI brand awareness through first always-on campaign, leading to highest awareness levels since 2019
- Managed ~$2M paid social budget across Meta, TikTok, Snapchat, Pinterest, Reddit, Twitter/X with quarterly wrap reports on performance to help ongoing optimizations and learnings
- While leading paid social campaign management, worked with agency on holistic tactical plan for the annual campaign
60%
faster campaign launches
30+
campaigns across 9 countries
$3M+
planned spend
INITIATIVE
Fast-to-Market Campaign Workflow
COMPANY
Amazon Business
ROLE
Paid Media Marketing Manager
PLATFORMS
Meta, LinkedIn, Amazon DSP
- Built agile in-house campaign workflow enabling rapid creative testing, reducing launch times by 60% versus traditional agency briefing process
- Managed 30+ campaigns across 9 countries in first 8 months
- Planned $3M+ in overall spend across Meta, LinkedIn, and Amazon DSP through fast-to-market campaigns
~50%
view rates, highest across social video
1st
influencer campaign for Amazon Business UK
CAMPAIGNS
Influencer Strategy
COMPANIES
REI Co-op + Amazon Business
ROLE
Paid Media Marketing Manager
PLATFORMS
Meta, TikTok, X
- Led REI paid social influencer strategy across Meta, TikTok, and X, building out best practice guidelines for creator content
- Drove highest view rates (~50%) across all social video content through platform-optimized creative
- For an Amazon Business UK Acquisition campaign, worked with an agency on procuring talent and developing content to drive registrations for the first time using influencers for the campaign
>100%
above impression KPIs
10 yrs
milestone brand moment
CAMPAIGN
10-Year Anniversary Brand Campaign
COMPANY
Amazon Business
ROLE
Paid Media Marketing Manager
PLATFORMS
- Worked collaboratively with AB PR team to maximize campaign reach through paid social spend
- Exceeded impression KPIs by over 100% with stronger-than-expected cost efficiency
- Milestone brand awareness campaign celebrating Amazon Business's 10-year anniversary
- Led creative strategy and platform optimization across LinkedIn sponsored content
All campaign work shown represents projects completed during my time at Amazon and REI.